Hailey Bieber has been slaying the beauty game for quite some time now and I’d even go as far as to say that she’s at the top of Hollywood biz-niz when it comes to social media. Just recently the model gave us not onenot twobut three (yes, three!) barefaced skincare and makeup routines on both TikTok and YouTube.

And not only that, but she’s also been serving some incredible hair looks as of late, including a bubblegum pink boban ethereal plaitand some classic Y2K hair accessories in PDA pics with her husband, Justin. *Weeps in single*.

Now, Hails is back on her TikTok grind with a look that’s transported us all the way back to our school days circa 1998. Oh baby, baby, how was I supposed to know that this look would have us doing a double-take… take a look below:

This content is imported from TikTok. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Yes, this is in fact Hailey Bieber and not Britney Spears in her 90s hit music video Baby One More Time.

Britney Spears YouTubeYouTube

All jokes aside, the model is repping Britney’s iconic braided pigtails hairstyle (minus the fringe and pink hair accessories), and we’re absolutely loving it. Hailey has put a more refined twist on the ‘do, slicking back any flyaways and defining that perfect middle part. Our current favorite product for this look is the Andrew Fitzsimons Prism Shine Hair Spray Smoothing Mist, £7.33used with a fine bristle brush.

Courtesy of brand

Andrew Fitzsimons Prism Shine Hair Spray Smoothing Mist, 150ml

andrew fitzsimons


Courtesy of brand

Denman D91 Dress-Out Brush – Pink



Now, all we need is for Hailey to burst out into tune singing her own rendition of Baby One More Time and the resemblance would be uncanny…

Follow Lia on Instagram.

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io